Blogs | Rewati Khare

Blogs by Rewati

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SEO

The 2026 SEO Funnel: A Step-by-Step Guide to Ranking and Being Retrieved in AI Search

AI First SEO funnel Why your SEO funnel needs an upgrade (now) We're no longer optimizing for just blue links. If your SEO strategy still treats Google as the final stop in the customer journey, you're leaving visibility and revenue on the table. AI-powered search has gone mainstream: Google AI Overviews, ChatGPT, Perplexity, Claude, and voice assistants are now the gatekeepers deciding which content gets surfaced, cited, and trusted. Here's the shift that changes everything:

2 days ago6 min read

Your Rankings Are Fine. Your Traffic Is Not. Here Is Why.

Here is something worth saying out loud. A lot of the content you are reading about what happened after the March 2026 update is written by people who did not lose anything. Their traffic held. Their clients are fine. So they are explaining a crisis from a comfortable distance, and it shows. The more useful conversations are happening in private Slack groups and late night threads on X, where people are sharing actual before and after numbers, admitting what they built that b

SEO

2 days ago4 min read

JavaScript SEO in 2026: What Google actually handles vs what still bites you

Google can render JavaScript. But rendering ≠ indexed quickly, reliably, or correctly. Here's what that distinction means in practice and exactly what to fix. JavaScript code on screen with SEO analytics Six years ago, the advice was simple: avoid JavaScript for anything you wanted indexed. That advice is outdated. But the replacement advice — "Google handles JS fine now" — is dangerously vague. The truth sits in the middle, and the gap between those two positions is where ra

SEO

Apr 165 min read

What is SEO? The Complete Guide (2026)

You've probably heard the term SEO thrown around in marketing meetings, seen it in job descriptions, or noticed "SEO expert" titles on LinkedIn. But what actually is SEO? And more importantly, why should you care about it? Let me be straight with you. SEO isn't some dark art or mysterious algorithm hack. It's simply the practice of making your website more visible when people search for products, services, or information related to your business on search engines like Google.

Apr 420 min read