Interviews & Publications

Analytics is no longer an optional aspect of SEO. It’s now an integral part of the process. By using analytics to identify gaps in website content, optimise existing content, track the performance of SEO campaigns and identify technical issues, businesses can gain a significant advantage over their competitors.

https://www.afaqs.com/news/guest-article/role-of-analytics-in-search-and-seo

Rewati Khare, Group Head - SEO and Media Planning at Dentsu Creative India, writes about the integration of AI in modern search landscape and how it’s making all the difference.

https://bestmediainfo.com/2023/01/revolutionise-your-search-discover-how-ai-is-changing-the-game

Introducing Rewati Khare!
Based in India, Rewati works as Group Head -SEO and Media planning at Dentsu Creative India (Isobar). She's been in the digital marketing industry for 6 years and worked with many international brands. Her professional expertise is to ideate and grow business through driving organic growth with strategic planning and innovations.

https://www.womenintechseo.com/interviews/rewati-khare/

Metaverse is a dynamic and immersive environment that requires marketers to think beyond traditional marketing approaches. By embracing the unique opportunities offered by the Metaverse and incorporating SEO strategies into your virtual content, you can position your brand for success in this emerging landscape.

https://www.merkle.com/in/blog/marketers-guide-metaverse-marketing-seo-strategy

SEO expert needs to understand how NLP will impact search. What needs to be done to ensure that they continue to be effective? This rise of Natural Language Processing is the future for companies whose focus is on improving their search engine optimization.

https://www.merkle.com/in/blog/natural-language-processing-nlp-search-why-nlp-important-seo

OpenAI's GPT-3 (Generative Pre-trained Transformer 3) is a powerful language model that has the potential to impact various areas, including search engines like Google and search engine optimization (SEO) practices.

https://www.merkle.com/in/blog/ai-search-what-openais-gpt-3-means-google-and-seo-0